An Introduction to Fiat Lux: An Interview with Roger Tumminieri
In this insightful interview, Roger Tumminieri, the Creative Director of Fiat Lux, a boutique creative agency, shared its mission and services. Based in Flesherton with offices in Collingwood and Toronto, Fiat Lux is dedicated to helping brands amplify their presence through creative content and innovative storytelling.
As Roger explains, “We do a lot of fun things, all with the intent of helping to increase the brand and elevate the exposure of our clients.” The agency’s services are diverse, ranging from magazine publishing to podcast production, each with a focus on connecting clients with their audiences in meaningful ways.
Fiat Lux’s Creative Services: Magazines, Podcasts, and Social Media Content
At Fiat Lux, magazines are one of the agency’s flagship offerings, with publications like Support Local, targeting audiences in Toronto and South Georgian Bay, and Fiat Lux, which focuses on life, style, and wealth. Each issue aims to celebrate and support local businesses and communities, drawing attention to the vibrant culture and enterprise in Ontario. Roger is particularly proud of how these magazines contribute to raising awareness about local issues and businesses, fostering a sense of community among readers.
Podcasts also play a significant role in Fiat Lux’s strategy. Roger describes their podcasts as a platform for thought-provoking discussions with guests who speak on topics that resonate with listeners. Episodes often focus on “local matters in either Toronto or the South Georgian Bay area,” as well as broader topics like real estate and politics. These discussions offer valuable insights while bringing together voices from across the community and beyond.
Fiat Lux also produces engaging social media content, including posts and reels, that extend the reach of the agency’s clients. The goal, according to Roger, is to create “great content for our clients’ social media.” By harnessing platforms like Spotify, YouTube, Amazon, and Apple, Fiat Lux maximizes visibility and builds a loyal following for each brand.
The Power of Podcasting in Brand Building
For those interested in starting their own podcast, Fiat Lux offers a supportive and hands-on approach. Roger is enthusiastic about guiding clients through the process, from hosting to production, ensuring that each podcast is tailored to reflect the client’s expertise and values. “If you’re into podcasts, reach out to me… I’ll help you host it, and we can create a wonderful product that you can show off to your clients, friends, and family,” he says, adding that a podcast can be a powerful tool for anyone looking to establish themselves as an expert in their field.
Roger emphasizes that creating a podcast can extend beyond the audio format, with the potential to connect seamlessly with the agency’s magazines. By aligning podcast content with Fiat Lux’s publications, clients can enjoy consistent, multi-channel exposure, reinforcing their brand message across both digital and print media.
Looking Forward: A Vision for Creative Storytelling
In closing, Roger invites listeners to connect with Fiat Lux and explore how their stories can be told creatively and effectively through a variety of media. As a dynamic and supportive creative partner, Fiat Lux is poised to help businesses and individuals elevate their brands through thoughtful, high-quality content. Roger’s parting message is both welcoming and inspiring: “Thank you for joining me… stay tuned, I hope to see you soon, and you take care.”
With a commitment to fostering community ties and providing expert storytelling, Fiat Lux exemplifies the spirit of Ontario’s vibrant creative industry. Through magazines, podcasts, and social media content, Roger and his team are helping brands find their voice, share their stories, and connect with audiences far and wide.
