Support Local News:
A Canada-First Approach to Protecting and Promoting Canadian Businesses

In today’s digital age, local news in Canada is facing an unprecedented crisis. Media consolidation, declining advertising revenues, and the rise of social media have led to the closure of newspapers, the downsizing of newsrooms, and a dramatic reduction in original reporting across the country. But the loss of local news is more than just a journalism issue—it’s an economic issue that affects Canadian businesses, communities, and consumers.

A Canada-first approach to supporting local news is essential, not only for preserving an independent media landscape but also for promoting and protecting Canadian businesses. Local journalism plays a crucial role in keeping the public informed, holding governments accountable, and shining a spotlight on the businesses that drive our economy. When we lose local news, we lose a key platform for Canadian entrepreneurs and small businesses to reach their communities.

Why Local News Matters for Canadian Businesses

Small and medium-sized enterprises (SMEs) are the backbone of Canada’s economy, accounting for over 98% of all businesses and employing millions of Canadians. Unlike large multinational corporations, these businesses do not have access to billion-dollar advertising budgets or global marketing campaigns. Instead, they rely on local news outlets to share their stories, promote their services, and connect with customers.

Local newspapers, radio stations, and digital media provide affordable advertising opportunities tailored to specific communities. Whether it’s a new restaurant, a local manufacturer, or a family-run retail store, local businesses depend on these platforms to attract customers. When newsrooms disappear, so do these vital connections.

Additionally, local journalism fosters trust. People are more likely to support businesses they learn about from a trusted community news source than from an impersonal, algorithm-driven social media ad. A feature in a local newspaper or an interview on a community radio station can provide credibility and engagement that global platforms simply cannot replicate.

 

Keeping Canadian Dollars in Canada

Supporting local news is not just about ensuring media outlets survive—it’s about keeping Canadian dollars within our borders. When Canadian businesses advertise with local media, that money stays in the community. It supports Canadian jobs, funds independent reporting, and strengthens regional economies.

On the other hand, when businesses shift their ad spending to international platforms like Google and Facebook, a significant portion of that money leaves the country. Global tech giants dominate online advertising but contribute little to local economies. They do not employ local journalists, cover municipal issues, or invest in the communities they profit from.

By choosing to support local news, Canadians can take a stand for both independent journalism and local business. Whether through newspaper subscriptions, digital memberships, or advertising with community media, investing in local news is an investment in Canada’s future.

A Call to Action

A Canada-first approach means prioritizing Canadian stories, Canadian businesses, and Canadian jobs. As consumers, we can all play a role by subscribing to local publications, sharing local news, and supporting businesses that invest in their communities.

When we support local news, we strengthen our economy, protect our democracy, and ensure that Canadian voices continue to be heard.